The business in plain terms
What the company does, who it sells to, how the business model works, and what the founder claims the edge is. One paragraph, no buzzwords lifted from the deck.
Sample summary
Fernpath sells software that automates the paperwork independent insurance agencies run on: it reads carrier emails and policy PDFs and drafts the quotes, renewals and compliance documents. It charges per seat, about $33,000 a year per agency, and is early but growing fast off a small base.